Our Team
Senior leadership, specialized support.
Every RLJS engagement is led personally by our founder and supported by dedicated specialist functions — so clients get senior attention and thorough execution.
Founder & Principal Consultant
Lorinda Gonzalez-Santana
Founder & Principal Consultant, RLJS Consulting
Lorinda is a business consultant, organizational strategist, educator, and experienced leader with more than 18 years of experience helping organizations solve complex challenges, strengthen operations, and create opportunities for sustainable growth.
Her professional experience spans business consulting, organizational development, healthcare operations, workforce management, strategic communications, professional education, and project leadership — across healthcare, construction, automotive services, professional services, education, and the nonprofit sector.
As principal consultant, she personally leads every engagement — from the first operational assessment through implementation and transition — and remains the accountable client contact throughout.
- Business and organizational strategy
- Operational assessments
- Systems development
- Implementation leadership
- Cross-industry consulting experience
- Client relationship leadership
- Business transformation
Specialist support
Five functions behind every engagement.
Behind the founder's senior leadership, dedicated specialist functions keep research thorough, projects coordinated, and client communication consistent.
Jordan Ellis
Business Development & Partnerships
Supports business development research, partnership opportunities, outreach coordination, proposal preparation, and relationship management.
Sofia Reyes
Marketing & Brand Strategy
Supports marketing strategy, brand communications, content development, campaigns, and digital positioning.
Adriana Collins
Research & Business Intelligence
Supports industry research, opportunity identification, market analysis, competitive intelligence, and strategic research.
Daniel Mercer
Operations & Project Management
Supports project coordination, internal workflows, implementation tracking, milestones, documentation, and operational reporting.
Natalie Brooks
Client Experience & Engagement
Supports client onboarding, engagement coordination, consultation preparation, client communications, and service experience.